Here is a link to their first video in the series and the other two are after the jump:

Now before you try to rip into it as an unoriginal idea, read what he has to say. He is taking a complete look at characters and guilds instead of isolating PvP OR PvE prowess.

From the US-Frostmane Realm Forums (misspellings and all)

Greetings Frostmane,

You may remember me, I used to play here with Kinetic pre WOTLK. As some of you might have heard, I have been working on a new type of wow ranking webpage. Check it out! It is quite different from any other site out there, so give it a visit, read below for more info.

I come to introduce you all too the newest member of the world of warcraft rankings community, http://www.wow-ranks.com . This webpage brings an entire new type of rankings to the community.

Wow Rankings ranks characters, guilds, realm factions, realms, battlegroups, and countries for both Europe and the United States. Rankings are based upon a combination of achievements, gear, and arena. Therefor the highest ranked characters are the best at all aspects of the game. Guild are based upon the average of their top 25 players, so that means the guild with the best players in all aspects of the game will rank the highest. Realms and realm factions are based on the best guilds, and so on. Unforunately we do not have ranking pages for the 4.7 million level 80 characters in our database, we do have them for the top 100,000 however. For the rest of the players though, if you search and locate your profile, you will be given your a percentage telling you how much of the country and world you out rank.

Though they are not ranked directly, you may also visit realm and realm faction profiles for the top guild rankings on those servers if you do not appear in the 50,000 guild rankings that we display. The same goes for rankings of the members of your guild, they may be found in that guild's profile.

Scores are calculated on the idea that the last few achievement, arena, and item points are all worth far more then the first few. This is why in our scores gaining 100 arena points when your total score is 7000 will make a large difference where as 100 points when it is 1500 will not. The same idea is used in arena and achievement scores and it is due to this that I believe this is an effective ranking system.

In addition to daily top character and guild updates, players may request up to 4 character updates and 1 guild update per day. In addition to this the crawler will complete a world crawl in two to three weeks.

Again if your character is not in the top 100,000 chances are your character hasn't been scanned in 2-3 weeks, and as long as you aren't this will continue to be the case. If this is applies to you, just submit a character request and it should be updated soon.

I hope you enjoy the webpage. The rankings will always be debateable, but please be respectful. I feel that it is a fair system that recognizes those that truly are the best, at everything. If you find any bugs, please either email me, or visit our forums and make a post. Chances are there will be some sort of small one that went undetected but other then that things should be working 100%.

Enjoy, we hope you visit us.

~Morphling
Webmaster of wow-ranks.com

So there you have it. Give the website a look and please give him any feedback you think will help the site.

I am going to try and add a photo, but don't know where it is going to show up... Apparently this app is still in beta and not as robust as the iPhone version...